Discover exactly how to become the
And Effortlessly Get Press and Speaking Engagements
Dear friend, I'm about to share with you how in just a few years time I've been regularly quoted in mass media, such as:
And how I've been on national TV such as MTV. And how I've never promoted my speaking engagements but have been approached to speak by my ideal organizations. How did I get there? And how can you follow my step-by-step process for fulfilling your most ambitious aspirations as an up-and-coming expert? That's what I'll share with you in this letter, so make sure to read it closely.
You want to share your ideas. You know that media and speaking are the best ways to do so. But, let’s face it: most people see us information experts as a dime a dozen. “Everyone’s an expert these days,” the common refrain goes. “They all sound the same.” Yes, it’s hard to stand out as an expert—especially with the amount of information on the internet these days. The truth is, people are overwhelmed. They don’t have time to hear your message—or anyone else’s, for that matter. And yet, you’ve spent years, maybe even decades, honing your knowledge and skills. You have a great deal to contribute to the world. Your work is different, and you know it can make a truly positive impact on people’s lives. If only they could hear your message. So…where does that leave you? In other words…
How do you stand out from the sea of information experts Seems like an almost impossible question to answer, doesn’t it? But there is a science to it. Think about it… If you were choosing a professional service provider—coach, therapist, marketer, PR professional—you’d first look for the recognized authorities…those with the most exposure. Second, you’d figure out if other people also recommended them. And not just anyone: people you respect, trust, and know…people like authors, experts, celebrities. The same is true for everyone else: the media, potential clients, meeting planners, they all want to partner with the recognized expert, the thought leader, the trusted authority. And that’s what you want to become, right? You want to be the “go-to” expert. You want:
So the question is, then: how do you become that recognized expert, thought leader, and trusted authority?
Look. While what I’m about to tell you will excite you, I have to offer a caveat: it only applies to those who are truly credible in their fields. You don’t need to be the world’s greatest expert on your subject. But you must have studied it to the point that you do have some credentials, whether they include a degree, a track-record of helping clients, or the esteem of your colleagues. Does that sound like you? Great—then keep reading. (If it doesn’t, and you haven’t built any credentials yet, then this product isn’t for you). If you already have credibility, then… The solution is to build your platform. What’s a platform? First, let me say that the idea of “building a platform” has traditionally been limited only to industry insiders. And I do mean that—information experts like you and me, while we may have heard the term here and there, don’t know the science of building a platform. But before getting into the science, what is a platform? In a nutshell, your platform is your credibility and your visibility. But more specifically, it means:
The truth is, I invested way more time, money, and effort that I’d like to admit. I wish it hadn’t been that way—that I “knew it all along,” and now I’m sharing that perfect success story with you. Not at all. In fact, I had almost no idea how to become the “go-to” expert until an editor at Wiley told me that I needed a platform. “Huh?” I remembered thinking. Just the word sounded quite intimidating! But what I discovered is that, once you’re pointed in the right direction, building a platform isn’t actually that hard. Which is why I’ve created this course: so that you, the inspiring author and expert—the person in exactly the same situation I was can learn… …exactly what you need to know to build
And I really mean that. I know that if you apply what I teach you in Platform-Building Secrets Revealed, and if you’re a credible expert with valuable content, you will dramatically increase your visibility and exposure. How do I know? Because not only have I done it myself, but that editor who first told me about building a platform—that industry insider at Wiley —told me that I should be teaching platform-building. So after applying this work to my own career and speaking with countless industry-insiders, I’m one-hundred percent convinced that…
This isn’t theory—it’s based on real-world evidence, from my own experience and from that of successful and well-respected colleagues. And what we’ve discovered, time and time again, is that once you start building your platform and gain some momentum, it simply keeps going. What’s more, every single aspect of your platform feeds into the other. In other words… …when you have a platform, For example, let’s say you want to start building your platform by getting quoted in the media. You find a local media outlet—a newspaper, television show, or radio program. Since they’re local, they want to find good content from local experts (that’s you). After you get quoted, you write “As seen in…” on your website. Instantly, you’ve built more credibility. (And don’t be surprised if you attract some new clients for getting quoted in the press and mentioning it on your website.) Your new clients know other new clients. One happens to know someone who books speaking gigs. Before you know it, you find yourself speaking in front of groups. Maybe it starts small. But as you keep at it, and get more and more media mentions, which bring in new clients, which open new opportunities… When you have a platform, you:
Okay. If you’ve read this far, then you’ve likely realized that platform-building is the most powerful way for authors and aspiring experts to establish themselves. But at this point, you might be wondering, “But can I build a successful platform?”
Luckily, you don’t need to have dozens of books and articles, waiting lists of clients, or tons or awards and honors to get widespread exposure and expert-status. But you do need a few things—what I call Platform-Building Criteria. Here they are: Criteria #1: Be a credible source of information in your field. I’ve already mentioned this point, but it bears repeating. You really do have to be a credible and trustworthy source of information in your field. That’s the foundation of everything. Criteria #2: Be committed to getting your message out there. Next, while I told you that the process is relatively easy once you know what to do, I’m not a proponent of the get-rich-quick types of schemes. I certainly don’t want this to sound like one. Platform-building is a marathon. It’s not a sprint. But the great thing is, once you get the ball in motion, it becomes self-perpetuating. And that leads to: Criteria #3: Be driven by your passion and desire to share your message. And finally, I believe that those who are successful with platform are those who have a message that they know can help people. They have a burning desire to share their message with as many people as possible. They’re not just in it to become an expert for the sake of becoming an expert—they actually want to make a difference in the world. Do you meet these three criteria? If so, and you want to learn a comprehensive blueprint for building your platform, then read on…
We are focusing on getting publicity and paid speaking here because they are two of the most important aspects of your platform. What better way to deliver your messages than to do so yourself, live in front of an audience, or to have a reputable media outlet deliver it for you? I decided to combine speaking and media together because even if you don't want to do paid speaking but want media, you still need to know how to speak. You'll either be speaking LIVE in front of an audience (TV or radio) or to a writer (newspaper, magazines) and you'll need to be confident and able to present your ideas well. Are you ready to learn how to approach the media, attract the media to you, and get booked (and paid!) as a professional speaker? Here's how ...
Publicity Platform Tool #1
I reveal how I got quoted in places like The New York Times (3times) and SELF magazine (9 times) and appeared on TV such as on MTV. When you read this ebook, you'll instantly learn how to:
Publicity Platform Tool #2
In this jam-packed hour, you’ll discover:
Publicity Platform Tool #3
Get Publicity in Top Tier Newspapers and Magazines
(MP3 download) This 60-minute interview covers in detail:
Publicity Platform Tool #4
Share Your Compelling Message by Getting Quoted in Articles
(MP3 download)
In this powerful 60-minute interview, Andrea shares:
Speaking Platform Tool #1
In this ebook, you’ll discover the strategies used by top speakers to:
Speaking Platform Tool #2
In this information-packed 60 minute interview, Cathleen reveals:
Speaking Platform Tool #3 Be a Confident, Charismatic, and Compelling Speaker (MP3 download) My coauthor of The New York Times bestselling book, the Confident Speaker, Harrison Monarth, and I teach:
Warm Regards,
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Book Yourself on National Television and Radio
(MP3 download)
The Top Marketing Strategy and Money-Maker:
Speaking Engagements (Ebook)
(PDF download)
Become a 6-Figure Professional Speaker
(MP3 download)
