Platform Building

Learn my step-by-step process for increasing your exposure in social networking communities, and building an email mailing list of your ideal clients and customers.

How do you not just get exposure in social media, but show that you are the expert in your field?

Seems like an almost impossible question to answer, doesn’t it? But there is a science to it.

If you were choosing a professional service provider—coach, therapist, marketer, PR professional—you’d first look for the recognized authorities…those with the most exposure.

Second, you’d figure out if other people also recommended them. And not just anyone: people you respect, trust, and know…people like authors, experts, celebrities.

The same is true for everyone else: the media, potential clients, promotional partners, they all want to partner with the recognized expert, the thought leader, the trusted authority.

So the question is, then: how do you become that recognized expert, thought leader, and trusted authority?

The way to become the expert (in social media and elsewhere) is to build your platform.

First, let me say that the idea of “building a platform” has traditionally been limited only to industry insiders. And I do mean that—information experts like you and me, while we may have heard the term here and there, don’t know the science of building a platform.

In a nutshell, your platform is your credibility and your visibility. But more specifically, it means:

The truth is, I invested way more time, money, and effort that I’d like to admit. I wish it hadn’t been that way—that I “knew it all along,” and now I’m sharing that perfect success story with you.

Not at all. In fact, I had almost no idea how to become the “go-to” expert until an editor at Wiley told me that I needed a platform.

But what I discover is that, once you’re pointed in the right direction, building a platform isn’t actually that hard.

Which is why I’ve created this course: so that you, the inspiring author and expert—the person in exactly the same situation I was in at the start of my career—can learn…

…exactly what you need to know to build
a platform— along with the step-by-step
instructions so you can start building it
today.

And I really mean that. I know that if you apply what I teach you in Platform-Building Secrets Revealed, and if you’re a credible expert with valuable content, you will dramatically increase your visibility and exposure.

How do I know? Because not only have I done it myself, but that editor who first told me about building a platform—that industry insider at Wiley books—told me that I should be teaching platform-building.

So after applying this work to my own career and speaking with countless industry-insiders, I’m one-hundred percent convinced that…

Your Master Key to Endless Exposure and “Go-To” Expert Status Really Is In the Platform

This isn’t theory—it’s based on real-world evidence, from my own experience and from that of successful and well-respected colleagues.

And what we’ve discovered, time and time again, is that once you start building your platform and gain some momentum, it simply keeps going.

What’s more, every single aspect of your platform feeds into the other. In other words…

For example, let’s say you want to start building your platform by getting exposure in social networking communities such as Facebook.

You build up your connections (attracting the *right* people) and a writer for a major newspaper reads a note you post. She needs an expert on a similar topic and asks you for a quote for her article.

After you get quoted, you write “As seen in…” on your website and your blog.

Instantly, you’ve built more credibility. (And don’t be surprised if you attract some new clients for getting quoted in the press and mentioning it on your website.)

Your new clients know other new clients. One happens to know someone who books speaking gigs. Before you know it, you find yourself speaking in front of groups. Maybe it starts small. But as you keep at it, and get more and more media mentions, which bring in new clients, which open new opportunities…

You see, it doesn’t matter which one you start with. If you dislike public speaking, fine: write articles or start a blog (I’ll show you how to do that too). If you hate writing, hire a ghostwriter.

Are you starting to see how the possibilities are endless? And how you don’t need to know how to “do it all” to get started?

In fact, what you’ll learn in Platform-Building Secrets Revealed is that I encourage you to customize your platform to your own lifestyle and personality.

That’s because platforms offer you the ultimate flexibility. Indeed, when you have a platform, you:

Okay. If you’ve read this far, then you’ve likely realized that platform-building is the most powerful way for authors and aspiring experts to establish themselves.

But at this point, you might be wondering, “But can I build a successful platform?”

Luckily, you don’t need to have dozens of books and articles, waiting lists of clients, or tons or awards and honors to get widespread exposure and expert-status.

But you do need a few things—what I call Platform-Building Criteria. Here they are:

I’ve already mentioned this point, but it bears repeating. You really do have to be a credible and trustworthy source of information in your field. That’s the foundation of everything.

Next, while I told you that the process is relatively easy once you know what to do, I’m not a proponent of the get-rich-quick types of schemes. I certainly don’t want this to sound like one.

Platform-building is a marathon. It’s not a sprint. But the great thing is, once you get the ball in motion, it becomes self-perpetuating. And that leads to:

And finally, I believe that those who are successful with platform are those who have a message that they know can help people. They have a burning desire to share their message with as many people as possible. They’re not just in it to become an expert for the sake of becoming an expert—they actually want to make a difference in the world.

Do you meet these three criteria? If so, and you want to learn a comprehensive blueprint for building your platform, then read on…

As you now know there are several aspects of platform. In this course we focus on social media because it is one of the easiest components to build, and can definitely be a lot of fun.

We're also focusing on your email list because those who subscribe to be part of your community are typically your most loyal and important followers. Every marketer knows that "the gold is in the list."

My interview with David Meerman Scott - Author of The #1 book on Marketing and PR in the U.S., New Rules of Marketing & PR.

Cindy Greenway, VirtuallySuccessful.com and Angela Neilsen, of One Lily Web Solutions, share:

Mari Smith, recognized social media expert specializing in Facebook and Twitter teaches you:

Krishna De, online branding expert and the social media expert on the faculty for Ireland's Digital Marketing Institute shows you:

Social Media for Service Professionals: 7 Ways to Show Your Value
(MP3 download)

I share 7 simple things you can do to show how your help clients and maintain your professionalism in social media.

Brand Yourself Online with Video: How to Create, Upload and Share Your Own Videos (15 Brief, Easy-to-Follow Videos)

Joint Ventures: The Fastest, Easiest, and Most Fun Way to Build Your List (Ebook) (PDF download)

Joint venture partnerships are my favorite way to build mailing lists. In this ebook, I share:

Your mailing list is one of the most important aspects of your platform. Your list members are your loyal supporters who love and share your message.

Terri Zwierzynski, founder of Solo-E.com, the #1 web resource for solo-entrepreneurs.

Learn the 3 most common mistakes most professionals make that make them lose subscribers and don't convert list members into clients of their services and customers of their products.

By clicking the order button below, I acknowledge that my order will be processed promptly and I will receive the products electronically.

Order Now

One Payment
~~$197~~
$97

click to order

Your 100%, No-Hassle, 60-Day Guarantee

Download all the books. Listen to the audio interviews. Soak up the bonus items. Apply everything you learn. I want to give you a full 60 days to test out my system. If you decide that "Social Media and Email Platform Building Secrets" isn't everything I've said it was, or you're not absolutely thrilled with your purchase, just let me know. I'll give you a full refund on the spot, no questions asked.

You have nothing to risk. Get started building your platform now.

Warm Regards,