Discover exactly how to become the
“go-to” expert in your field.

Learn my step-by-step process for going from zero clients and a blank calendar...to 6 major book deals, an endless stream of clients, speaking gigs to hundreds, even thousands of people, and regular quotes in the mass media (even The New York Times and MTV!).

Dear friend,

Tell me if you can relate:

Three years ago, I was at my wit's end.

One client.

Zero voicemails.

Only a handful of emails per day—and that's counting spam.

And most frustrating of all, I had no roadmap, no blueprint for success--for going from where I was (an individual with ideas and passion) to where I wanted to be (a well-known and well-respected expert).

Yet today, I've managed to:

• Land 6 major book deals with major publishers like John Wiley & Sons, McGraw-Hill, and Random House/Harmony, and became a New York Times bestselling author.
   

• Go from a "wannabe" speaker to an in-demand professional speaker being approached and asked to speak at events with keynote speakers such as Maya Angelou.
   

• Without the help of a publicist, get quoted in media like:

How did I get there? And how can you follow my step-by-step process for fulfilling your most ambitious aspirations as an up-and-coming expert?

That's what I'll share with you in this letter, so make sure to read it closely.

Why It’s So Hard to Stand Out
 

Let’s face it: most people see us information experts as a dime a dozen. “Everyone’s an expert these days,” the common refrain goes. “They all sound the same.”

Yes, it’s hard to stand out as an expert—especially with the amount of information on the internet these days.

The truth is, people are overwhelmed. They don’t have time to hear your message—or anyone else’s, for that matter.

And yet, you’ve spent years, maybe even decades, honing your knowledge and skills. You have a great deal to contribute to the world. Your work is different, and you know it can make a truly positive impact on people’s lives.

If only they could hear your message.

So…where does that leave you? In other words…

How do you stand out from the sea of information experts
…all of whom are trying to get their message across?

Seems like an almost impossible question to answer, doesn’t it? But there is a science to it.

Think about it…

If you were choosing a professional service provider—coach, therapist, marketer, PR professional—you’d first look for the recognized authorities…those with the most exposure.

Second, you’d figure out if other people also recommended them. And not just anyone: people you respect, trust, and know…people like authors, experts, celebrities.

The same is true for everyone else: the media, potential clients, promotional partners, they all want to partner with the recognized expert, the thought leader, the trusted authority.

And that’s what you want to become, right?

You want to be the “go-to” expert.

You want:

• The media to quote you whenever they need an expert opinion.

• An endless stream of people calling you for consulting services—people who’ve already made up their minds that you’re the person they want to work with.

• Companies and conferences to book you months in advance…for a speaker’s fee that really reflects what you’re worth.

So the question is, then: how do you become that recognized expert, thought leader, and trusted authority?

Fortunately, the Solution Is Easier Than You Think
 

Look. While what I’m about to tell you will excite you, I have to offer a caveat: it only applies to those who are truly credible in their fields.

You don’t need to be the world’s greatest expert on your subject. But you must have studied it to the point that you do have some credentials, whether they include a degree, a track-record of helping clients, or the esteem of your colleagues.

Does that sound like you? Great—then keep reading. (If it doesn’t, and you haven’t built any credentials yet, then this product isn’t for you).

If you already have credibility, then…

The solution is to build your platform.

What’s a platform?

First, let me say that the idea of “building a platform” has traditionally been limited only to industry insiders. And I do mean that—information experts like you and me, while we may have heard the term here and there, don’t know the science of building a platform.

But before getting into the science, what is a platform?

In a nutshell, your platform is your credibility and your visibility. But more specifically, it means:

1. Getting maximum exposure—from the media, live speaking events, on teleseminars, with your mailing list
    

2. Proving that you’re the expert—with your book, third-party endorsements, customer testimonials, and media quotation

The truth is, I invested way more time, money, and effort that I’d like to admit. I wish it hadn’t been that way—that I “knew it all along,” and now I’m sharing that perfect success story with you.

Not at all. In fact, I had almost no idea how to become the “go-to” expert until an editor at Wiley told me that I needed a platform.

“Huh?” I remembered thinking. Just the word sounded quite intimidating!

But what I discover is that, once you’re pointed in the right direction, building a platform isn’t actually that hard.

Which is why I’ve created this course: so that you, the inspiring author and expert—the person in exactly the same situation I was in at the start of my career—can learn…

…exactly what you need to know to build
a platform— along with the step-by-step
instructions so you can start building it
today.

And I really mean that. I know that if you apply what I teach you in Platform-Building Secrets Revealed, and if you’re a credible expert with valuable content, you will dramatically increase your visibility and exposure.

How do I know? Because not only have I done it myself, but that editor who first told me about building a platform—that industry insider at Wiley books—told me that I should be teaching platform-building.

So after applying this work to my own career and speaking with countless industry-insiders, I’m one-hundred percent convinced that…

Your Master Key to Endless Exposure and “Go-To” Expert Status Really Is In the Platform
 

This isn’t theory—it’s based on real-world evidence, from my own experience and from that of successful and well-respected colleagues.

And what we’ve discovered, time and time again, is that once you start building your platform and gain some momentum, it simply keeps going.

What’s more, every single aspect of your platform feeds into the other. In other words…

…when you have a platform,
every effort you make is exponentially
 multiplied.

For example, let’s say you want to start building your platform by getting quoted in the media.

You find a local media outlet—a newspaper, television show, or radio program. Since they’re local, they want to find good content from local experts (that’s you). After you get quoted, you write “As seen in…” on your website.

Instantly, you’ve built more credibility. (And don’t be surprised if you attract some new clients for getting quoted in the press and mentioning it on your website.)

Your new clients know other new clients. One happens to know someone who books speaking gigs. Before you know it, you find yourself speaking in front of groups. Maybe it starts small. But as you keep at it, and get more and more media mentions, which bring in new clients, which open new opportunities…

You see, it doesn’t matter which one you start with. If you dislike public speaking, fine: write articles or start a blog (I’ll show you how to do that too). If you hate writing, hire a ghostwriter.

Are you starting to see how the possibilities are endless? And how you don’t need to know how to “do it all” to get started?

In fact, what you’ll learn in Platform-Building Secrets Revealed is that I encourage you to customize your platform to your own lifestyle and personality.

That’s because platforms offer you the ultimate flexibility. Indeed, when you have a platform, you:

• Get instant credibility and expert status (you’ll be surprised by how much less time it actually takes than you might expect)
   

• Attract clients to you (because everyone wants to work with the recognized authority)
   

• Receive invitations to speak at important live events and tele-seminars (you’ll see how people start contacting you, rather than the other way around)
   

• Sell more books and products (people buy from those they trust)
   

• Bring traffic to your website and get daily inquiries (no, you don’t need to be a major celebrity or website to attract the right traffic)
   

• Build your mailing list and a loyal following (I’ll show you email marketing strategies that make this a cinch)
   

• Turn around the prospecting cycle—instead of going after new clients, prospects continuously come to you (it’s what we all want—and I’ll show you how to get there)
   

• Get a book deal and earn great passive income with your advance and royalties (this doesn’t have to be a distant fantasy—I did it and I’ll share exactly how)
   

• Create a strong, memorable brand for yourself and your business (branding is not just for Fortune 500 companies—it’s important, and I’ll show you why…and how to create one that people love)
   

• Reach a broader audience of hundreds, thousands, even millions (that’s not to good to be true; I’ve seen it time and time again...)
   

• And most important, share the message that you are meant to share (I can’t underestimate the importance of this: what if you could create a thriving career out of sharing what you’re most passionate about?)

Okay. If you’ve read this far, then you’ve likely realized that platform-building is the most powerful way for authors and aspiring experts to establish themselves.

But at this point, you might be wondering, “But can I build a successful platform?”

Who Can Succeed with a Platform?
 

Luckily, you don’t need to have dozens of books and articles, waiting lists of clients, or tons or awards and honors to get widespread exposure and expert-status.

But you do need a few things—what I call Platform-Building Criteria. Here they are:

Criteria #1: Be a credible source of information in your field.

I’ve already mentioned this point, but it bears repeating. You really do have to be a credible and trustworthy source of information in your field. That’s the foundation of everything.

Criteria #2: Be committed to getting your message out there.

Next, while I told you that the process is relatively easy once you know what to do, I’m not a proponent of the get-rich-quick types of schemes. I certainly don’t want this to sound like one.

Platform-building is a marathon. It’s not a sprint. But the great thing is, once you get the ball in motion, it becomes self-perpetuating. And that leads to:

Criteria #3: Be driven by your passion and desire to share your message.

And finally, I believe that those who are successful with platform are those who have a message that they know can help people. They have a burning desire to share their message with as many people as possible. They’re not just in it to become an expert for the sake of becoming an expert—they actually want to make a difference in the world.

Do you meet these three criteria? If so, and you want to learn a comprehensive blueprint for building your platform, then read on…

Which Components Are Right For Me?

Building your platform is like building a house. You need to have a solid foundation. In platform, the foundation is your message, expertise, credibility and passion for your topic.

The size of your house (platform) is up to you. The different platform components are like different rooms in your house - you can have as many as you'd like. The components I focus on in Platform-Building Secrets Revealed (which I'm about to introduce to you) are:

1. Getting publicity in newspapers, magazines, TV and radio



2. Getting a book deal with a major publisher



3. Getting professional speaking engagements



4. Harnessing the power of social media



5. Building your email mailing list

The coolest thing about platform is that it is synergistic. Building one component automatically builds the others.

You'll soon have people saying, "I see you all over the place."

And building one area leads to sales in other areas.

For example, the size of your email mailing list leads to you getting a book deal, being seen in the media leads to book sales your social media platform leads to being booked as a speaker, and so on.

Because of this synergistic effect, I recommend that people focus on building more than one platform component.

But you don't have to do it all, and you don't have to do it all at once ...

Maybe you know that you only want to build your mailing list or get a book deal. In case you want to focus on just one aspect, I've decided to make each section available individually.

Or if you know that you'd like to eventually focus on several or all aspects of platform, you can get the whole course. Here it is ...

Your Comprehensive Course:
Platform-Building Secrets Revealed  

Here are the programs. Remember, you can get any separately or the whole package at a discount ...

Publicity Platform Tool #1

How to Get Quoted in the Media: Put Your Marketing on Autopilot, Easily Sell Your Products, and Become a Recognized Expert  (PDF download)

I reveal how I got quoted in places like The New York Times (3times) and SELF magazine (9 times) and appeared on TV such as on MTV. When you read this ebook, you'll instantly learn how to:

• Get maximum media exposure—for free

• Create and use great press releases and media kits

• Develop the sound-bite skills press love

• Work with the press so you get quoted again and again

• Leverage your media quotes for powerful marketing

Publicity Platform Tool #2

Book Yourself on National Television and Radio
My interview with Jamie Bright Forman - NBC News Freelance Producer, Former Dateline NBC Producer, and Media Coach (MP3 download)

In this jam-packed hour, you’ll discover:

• How to pitch yourself to local and national TV

• How to show the media that you the expert they need

• What to do and not do with your pitch to get amazing results

Publicity Platform Tool #3

Get Publicity in Top Tier Newspapers and Magazines (MP3 download)
My interview with Dan Janal - Founder of PR Leads & Visionary in Publicity & Internet Marketing

This 60-minute interview covers in detail:

• How to use newspaper and magazine to promote your book

• How to get reporters to use the quotes YOU want them to use

• The hottest trends for publicity on the web and maximum exposure

Publicity Platform Tool #4

Share Your Compelling Message by Getting Quoted in Articles (MP3 download)
My interview with Andrea Kay - Nationally Syndicated Columnist and America’s Leading Career Expert

In this powerful 60-minute interview, Andrea shares:

• The do’s and don’ts of how to approach the press

• How to craft and communicate your powerful message

• How to present your ideas so you'll get quoted again and again

Book Platform Tool #1

Get Your Book Published! A Step-by-Step Guide to Getting a Great Book Deal  (PDF download)

I share exactly what I did to get representation by top NYC literary agents and land 6 major book deals with Wiley, McGraw-Hill, New Harbinger, and Random House/Harmony. You’ll find step-by-step plans and specific strategies for how to:

• Create a bestselling book idea
• Find and approach editors, agents, and publishers
• Know when to get a coauthor and who would be good
• Write cover letters and proposals that sell
• Negotiate a lucrative advance on your royalties

Book Platform Tool #2

The Top Book Proposal Mistakes and How to Fix Them (MP3 download)

My interviews with Mark Levy, positioning expert who helped dozes of bestselling authors get started by positioning themselves and writing a winning proposal.

Mark reveals:

• What he commonly sees done wrong with book proposals

• Why most authors sell themselves short

• Develop the sound-bite skills press love

• The most important 3 things to get a publisher to take notice and buy your book

Book Platform Tool #3

How to Get a New York City Literary Agent and Book Publisher (MP3 download)
Rita Rosenkranz - A Top NYC Literary Agent and Owner of Rita Rosenkranz Literary Agency

In this comprehensive 60-minute interview, Rita shares:

• How to write queries and proposals that get results

• How to find a high-caliber literary agent to represent your book

• What agents and publishers are really looking for in their authors

Book Platform Tool #4  

Overcome Your Fears of Self-Promotion and Book-Marketing interviewed me about (MP3 download)

Lynne Klippel of www.BusinessBuildingBooks.com interviewed me about:

• The top ways to gain confidence with promoting yourself

• How to make your fears work for you rather than against you

• How to successfully navigate your fears about marketing your book

If you dream of getting a book deal with a major publisher, you will need to write a winning proposal which includes a very strong marketing plan.

This template is based on my proposals for books that were bought by McGraw-Hill.

You'll get it as a Word document so you can actually use it as your proposal template.

It has every section of the proposal and notes for how to write each section. Priceless for aspiring authors!

Speaking Platform Tool #1  

The Top Marketing Strategy and Money-Maker: Speaking Engagements (Ebook)  (PDF download)

In this ebook, you’ll discover the strategies used by top speakers to:

• Find speaking engagements with your ideal target audience

• Create your speaker’s bio and website

• Overcome speaking anxiety and gain experience as a speaker

• Brand and market your talks and set-up joint venture partnerships

• Generate ongoing referrals and sales from your speaking engagements

Speaking Platform Tool #2  

Become a 6-Figure Professional Speaker (MP3 download)
My interview with Cathleen Fillmore - Owner of Speakers Gold Bureau and Author of 6 Figure Speaking

In this information-packed 60 minute interview, Cathleen reveals:

• The secrete to “high-ceiling” speaker topics

• The best ways to book paid speaking engagements

• How to immediately increase your speaker’s fee by 200%  

Speaking Platform Tool #3  

Be a Confident, Charismatic, and Compelling Speaker (MP3 download)

My coauthor of The New York Times bestselling book, the Confident Speaker, Harrison Monarth, and I teach:

• The #1 key to compelling communication

• How to effectively use your body and voice

• What to do in speaking crises such as if your mind goes blank

Speaking Platform Tool #4  

The Top 5 Myths of Public Speaking (Special Report) (PDF download)

I reveal the most common myths about public speaking that keep speakers anxious and prevent them from excelling.

Social Media Platform Tool #1  

Don't Play by the Old Rules (MP3 download)

My interview with David Meerman Scott - Author of The #1 book on Marketing and PR in the U.S., New Rules of Marketing & PR.

David helps you:

• Not waste your time, energy, and money using the old rules

• Harness the power of social media, including blogs and social networking sites

• Write and submit online press releases

Social Media Platform Tool #2  

How to Make the Most of Your Online Real Estate (MP3 download)

Cindy Greenway, VirtuallySuccessful.com and Angela Neilsen, of One Lily Web Solutions, share:

• How to make your website media-friendly

• 5 powerful and easy ways to drive traffic to your site

• How to use pink-spoon marketing to build your mailing list

Social Media Platform Tool #3  

Secrets to Success with Facebook and Twitter (MP3 download)

Mari Smith, recognized social media expert specializing in Facebook and Twitter teaches you:

• The most effective ways to use Facebook and Twitter

• How to build your online presence and your business with social media

• The ways to get exposure to the right people online

Social Media Platform Tool #4  

How to Brand Yourself Online (MP3 download)

Krishna De, online branding expert and the social media expert on the faculty for Ireland's Digital Marketing Institute shows you:

• How to create your online brand and use it on your blog, Facebook, LinkedIn and Twitter

• The ways to maintain control over your online brand

• The key to using your online brand to build your network's trust in you

Social Media Platform Tool #5  

Social Media for Service Professionals: 7 Ways to Show Your Value
(MP3 download)

I share 7 simple things you can do to show how your help clients and maintain your professionalism in social media. 

Email List Platform Tool #1  

Joint Ventures:  The Fastest, Easiest, and Most Fun Way to Build Your List (Ebook) (PDF download)

Joint venture partnerships are my favorite way to build mailing lists.  In this ebook, I share:

• How to find great joint venture partners

• The best way to approach people to joint venture

• How to ensure that your joint ventures lead to list-building

Email List Platform Tool #2  

The Top 10 List Builders (Special Report) (PDF download)

Your mailing list is one of the most important aspects of your platform.  Your list members are your loyal supporters who love and share your message.

Find out 10 powerful list-building strategies in this special report. 

Email List Platform Tool #3

How to Confidently and Ethically Build Your Mailing List (MP3 download)

Terri Zwierzynski, founder of Solo-E.com, the #1 web resource for solo-entrepreneurs. 

Terri shares:

• A simple and powerful strategy for building your mailing list

• The most common list-building mistakes that most people make

• Powerful recommended tools and resources to help you build your list

Email List Platform Tool #4  

The Top 3 Email Marketing Mistakes (MP3 download)

Learn the 3 most common mistakes most professionals make that make them lose subscribers and don't convert list members into clients of their services and customers of their products.

Email List Platform Tool #5 

Leverage Your List:  5 Ways to Turn Your List Into Cash (Special Report) (PDF download)

Discover 5 ways to harness the power of your mailing list to build referral relationships and get new business.

Get everything above to build your platform in:

• Major media outlets including TV, radio, newspapers, and magazines

• A book published by a large publishing house

• Speaking and sharing your message with audiences

• A strong online presence in social media

• Your loyal following, your email list

If you think you'd like to do several of these things (now or down the line), you can get the whole series for a major discount.

If you bought each program individually, it would be $485.  Together we're offering it for just $297.

In fact, right now, it's an even better deal:  $197

You can even pay in just 2 instalments of $98 each.

Yes! I want to build my platform, get instant credibility and expert status, attract clients, sell my products with ease and so much more!  I understand this product includes several high-quality audio interviews (MP3 downloads), ebooks (PDF downloads) and resources.  By clicking the order button below, I acknowledge that my order will be processed promptly and I will receive the products electronically. *BONUS* When you purchase, you'll also receive: "How Clear Is Your Message?" Online Assessment Take this proprietary questionnaire to find out if you have a crystal-clear, well-developed message on which to base your platform. It is scored online and you'll instantly find out how clear your message is. Order Now One Payment $297 $197 click to order Order Now 2 Easy Payments $148 $98 click to order

 

Your 100%, No-Hassle, 60-Day Guarantee Download all the ebooks. Listen to the MP3 downloads. Soak up the bonus items. Apply everything you learn. I want to give you a full 60 days to test out my system. If you decide that Platform-Building Secrets isn't everything I've said it was, or you're not absolutely thrilled with your purchase, just let me know. I'll give you a full refund on the spot, no questions asked. You have nothing to risk. Get started building your platform now.

Warm Regards,

P.S. As solo professionals, we often feel overwhelmed with the tasks we already have. I'm sure right now you may be thinking, "But I have so much to do…I just don't think I'll time to go through an entire course like this."

Trust me—I completely understand. If I actually purchased all of the "how-to" products targeted toward professionals like us, I'd spend all my time learning…and wouldn't have much left over to actually increase my business.

But this course is different. I created it to shortcut the amount of time it will take you to build your platform and your marketing systems. If I had been able to take this course when I was just starting out, I would have dramatically increased my time to becoming a recognized expert in the media.

And if you do feel that Platform-Building Secrets isn't for you, you have a full 365 days to tell me. Try it out for a whole year. I'm confident that you'll find your career exploding in new and unexpected ways that you never thought were possible.

Click here to try out Platform-Building Secrets.